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Online Marketing and Branding


On This Page
Purpose
Planning
Development/Implementation
Infrastructure
Support




Purpose

A Strong Internet presence will strengthen and secure the relationship between your customer and your brand, while providing improved customer service and operational efficiency. Your website is a dynamic and adaptable marketing vehicle that provides for the ability to integrate with data sources, manage content, personalize the user experience, track orders, provides real time processing and powerful search ability. It will be a powerful tool and must be found on the web.

Our client's internet projects accomplish a variety of business objectives:

  • Branding and Marketing
  • Lead capture
  • On-line catalogs
  • Commerce
  • Personalized customer access
  • Access to Customer Service
  • Data Driven applications

Smooth Design works with customers across many industry sectors. We understand the dynamics of these industries and the businesses within them. We use this understanding throughout the planning, development and implementation phases of the project.  Our project management process and our focused set of service offerings deliver real value for the technology budget of our customers.

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Planning

To determine the right Internet solution for your business, it typically involves defining your goals, the business problem, the deliverables, the resources, the budget and the timeline. It requires an intimate understanding of your business, your customers and your industry. In addition, it requires a methodology and a team with multiple capabilities and talents. From the design, to the logic and the data, the entire team must work together under the guidance of the project management.

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Development/Implementation

Your Internet solution may be built with software such as Smooth Design Content Management Solution and/or other authoring toold. It may also be built as a custom application. This decision will be made based on the requirements that you have for the site and the cost effectiveness of the available options.

Your application will be unique to your business but will most likely include functionality that is common across other applications. Following a proven methodology, Smooth Design develops all web applications on PHP, MySQL or Smooth Design's products. This technology focus and our library of functionality reduces the time to implementation and the total cost for the application.

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Infrastructure

To insure that your internet application performs to your expectations, it will need a solid infrastructure that is scalable, reliable, and maintainable and provides for integration with other internal applications. Smooth Design will implement your site on our servers, provide dedicated and 24/7 server monitoring.

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Support

Your company will continue to grow and your needs will change over time. This necessitates that you work with a solutions provider that will be there for you in the future and has a proven support system in place.

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